Building Marketing understanding through 360 brand experience, innovation, and differentiation.
Electrolux marketing team had the vision to become a world class marketing group by focusing on 3 strategic pillars: innovation, brand differentiation, exceptional consumer experience.
We created a 3 day program including presentations, conversations, and experiences to raise awareness of exceptional marketing practices
A branded color palette and pattern brought consistency to the program. From a customizable journal to an innovative pen—every choice, even in participant supplies, was intentionally chosen to bring the strategic pillars to life Environmental considerations including lighting design and signage created a seamless experience for participants throughout the various venues. A variety of activities and tools were created to engage participants around the strategic pillars
Kids concept book
A conceptual brand positioning for Target stores focused on mothers and children shopping together. The butcher string and animal toy binding brought an additional element of fun to the final product.
Jarred Fergeson Gallery
Identity design for J Fergeson Gallery, a contemporary art gallery.
GE Leadership Explorations
Event identity design and follow up collateral
David Abel Photography
GE Healthcare Event
Aldo Inspiration Suitcase
The ALDO Consumer Experience project is part of a 5-year mandate
across the ALDO organization to put the consumer at the center of
everything they do. Our objective is to develop a seamless,
cross-channel consumer experience with a set of differentiated and
unique signature elements.
As we moved into our project kick-off, the team wanted to galvanize
client thought about consumer-centric retail experiences. Our
Inspiration Suitcase contained four artifacts, each embodying successful
business cases with consumer-led strategies:
To display a simply mind-blowing example of what a future retail
experience could look like, we embedded a QR code link into the
Suitcase, leading to a video about TESCO’s latest vision for an in-home
grocery shopping experience
To show how a shoe company managed to transcend product altogether
by leveraging existing consumer behaviors, we used a Nike + iPod sensor
to get our clients up and running
To demonstrate the importance of an all-encompassing consumer
commitment, we put together a short booklet on Lululemon’s business
model, from in-store yoga classes to live consumer feedback and
inspirational shopping bags
To explore the ways in which brands can use the power of
storytelling to create an immersive experience, we used a set of Vosges
exotic chocolates to give them a taste of “surprise and delight”
The Suitcases were delivered in all of their bright, orange
glory on the morning of our Kick-Off meeting, and were received with
great success and enthusiasm.
Mary Marsh Real Estate
HP Making a Lasting Impression
Identity and collateral design for Play, a Richmond based creative consultancy.
I love partnering with new clients - whether they're small start-ups or global firms.
I respect my clients requests for confidentially on projects; therefore I keep much of my work off my digital portfolio. If you'd like to see a certain type of work or would like a PDF portfolio, please reach out to me directly.