Kelly Redling

Electrolux M50

Building Marketing understanding through 360 brand experience, innovation, and differentiation.


Electrolux marketing team had the vision to become a world class marketing group by focusing on 3 strategic pillars: innovation, brand differentiation, exceptional consumer experience.

We created a 3 day program including presentations, conversations, and experiences to raise awareness of exceptional marketing practices

A branded color palette and pattern brought consistency to the program. From a customizable journal to an innovative pen—every choice, even in participant supplies, was intentionally chosen to bring the strategic pillars to life  Environmental considerations including lighting design and signage created a seamless experience for participants throughout the various venues. A variety of activities and tools were created to engage participants around the strategic pillars