Worked with one of the largest airline companies to concept, design, and deliver a fully interactive experience focused on customer centricity and what it means to be caring.
Building Marketing understanding through 360 brand experience, innovation, and differentiation.
Electrolux marketing team had the vision to become a world class marketing group by focusing on 3 strategic pillars: innovation, brand differentiation, exceptional consumer experience.
We created a 3 day program including presentations, conversations, and experiences to raise awareness of exceptional marketing practices
A branded color palette and pattern brought consistency to the program. From a customizable journal to an innovative pen—every choice, even in participant supplies, was intentionally chosen to bring the strategic pillars to life Environmental considerations including lighting design and signage created a seamless experience for participants throughout the various venues. A variety of activities and tools were created to engage participants around the strategic pillars
GE Leadership Explorations
Event identity design and follow up collateral
GE Healthcare Event
We launched the new visual system, promise and purpose for this tech company at their yearly leadership event, featuring:
_ A suite of branded illustrations specifically for the event created illustrator David Saracino _ 80ft experiential wall created to engage, educated, and inspire _ Decoder wall and glasses demonstrating simplicity _ Selfie station to capture the excitement and enthusiasm of the new brand _ Commitment activity to galvanize leadership’s focus
Test Your Knowledge game
Post event, employees engage with a custom quiz developed to test their brand chops. Illustrations and animations created in partnership with David Saracino, and web development by Mobelux
I love partnering with new clients - whether they're small start-ups or global firms.
I respect my clients requests for confidentially on projects; therefore I keep much of my work off my digital portfolio. If you'd like to see a certain type of work or would like a PDF portfolio, please reach out to me directly.