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Prophet was engaged to help define United’s Shared Purpose & Values. To bring those shared values to life at their Leadership Conference we created a unique employee experience: The New Spirit of United.
Amongst other interactive elements, the event featured a 80ft long interactive commitment installation where leaders hand wrote ways in which they would live out the new values. Those commitments were then folded into paper airplanes and clipped onto one of a thousand hanging wires. By the end of the event the individual commitments formed the shape of one of United’s most used airplanes - psychically representing how the collective commitment is what will shape the future of United. The installation was then lifted up and served as the focal point of the event reception.